Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, "Seducing the Subconscious" explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to out[...]

This work covers such topics as: the anatomy of the communication process; language, meaning and messages; information and uncertainty - concepts and contexts; persuasion - concepts and contexts; and interpersonal communication - relationships, expectations and conflict.[...]

When Aldine originally published this book in 1969, the emerging multidisciplinary field of alcohol studies was dominated by biology, chemistry, physiology, and other "hard sciences." As such, writes Dwight Heath in his new foreword, the work challenged the prevailing wisdom in the authors' use of h[...]

By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, "Strategic Issues Management" gives students practical, actionable guidance. Issues management is vital to an organization's[...]